To persuade current and potential customers to contact you regarding your products and services you need an effective way to communicate. You need a tool that is stimulating, accessible and trusted. There’s one marketing medium that meets all of these requirements. And that medium is Print.
Whether you’re using letterhead and envelope printing, print marketing collateral, custom brochures or direct mail postcards you understand that print stimulates the senses.
Print Collateral Works
Print collateral works because print is stimulating. We understand that humans were designed to touch and feel. And, because print is an extremely tactile medium, it caters to this need. Studies have shown that touch has an ability to influence people’s purchases. That’s why we encourage our clients to explore the tactile capabilities of dimensional printing. Many people find that there’s something enjoyable about holding a printed piece in their hands. A custom printed brochure where you can feel the texture of the paper and the print.
Imagine a travel brochure with a photograph of a beautiful beach. By using the right printing technique you could actually feel the texture of the sand on the brochure.
Imagine a business card that’s thick to the touch. The substantial feel of the card conveys a feeling of strength about you and your company.
We can help with your offset printing needs.
If you’re looking for large runs of quality reproduced materials then you’re looking for offset printing. Offset printing reproduces images beautifully and on a wide variety of papers or substrates. With added varnishes and coatings an offset printed piece can look like the actual product. This makes it the perfect process for printing high-end promotional pieces like brochures and sales collateral.
Offset printing can also print on large sheets of paper. There are offset presses that print on paper that measures 81 inches wide. With this size you can print high-quality point-of-purchase displays.
And, if you want to reproduce millions of printed pieces you can choose web offset printing. This is the perfect process for printing catalogs and magazines.
Offset printing usually requires a large press and multiple press operators. There are also additional supplies needed to produce the final product such as plates, solutions and materials. On a large run these expenses are spread out over the whole run which makes offset printing better qualified for long run printed jobs. For a shorter run job you want to look at digital printing.
Whatever your offset printing need we can help. Whether you need a long run four-color offset printing job or embossed letterhead printing, Signs of the Times Consulting is able to handle any ‘ink on paper’ job.
We proactively manage programs end-to-end and work seamlessly with you and/or your agencies to achieve your overall marketing objectives. We print:
- Corporate Reports
- Direct Mail Pieces
- Door Hangers
- Sales Inserts
- Training Manuals
Digital printing, unlike offset printing, does not involve printing plates, solutions and materials thus it is more cost effective for shorter runs. Digitally printed jobs are usually run on smaller equipment and thus require fewer operators. This, also, results in a lower cost for smaller printing jobs.
Digital presses have a variety of printing substrates from which to choose. Some are unique to digital. There are short run products such as special die cut labels and pre-perforated and pre-scored packaging. For example, there are various size cartons, including golf ball and wine bottle boxes. All designed as short run quality packaging.
Other substrates that work well with digital include synthetic products that are perfect for situations where moisture or wear are of concern. These substrates are strong, chemical resistant, and moisture and grease proof, yet are flexible like paper. These would be great for short run menus because they would not have to be laminated.
Variable Data Printing
Digital has another big advantage over offset printing. It has the ability to incorporate variable data into a printed product (VDP). And this variable information can lead to a higher response rate in an advertising piece. Imagine the ability to change images and text to meet the specific needs of you clients.
There’s a case study in which Ford Motor Company tested VDP with their extended service plan and saw a more than 35% increase in sales and a reduction in production costs by 3.2%. They accomplished this by incorporating relevant information for individual Ford F150 truck owners into a mailer targeted specifically to the owner. The variable information lead to a marketing piece that was relevant to each individual and thus resulted in increased sales.